Insurance and behavioral economics :
Kunreuther, Howard.
Insurance and behavioral economics : Improving decisions in the most misunderstood industry / Insurance & behavioral economics : improving decisions in the most misunderstood industry Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 p. : ill. ; 24 cm
Glossary : p. 289-293. Includes indexes.
Bibliography : p. 295-307.
0521608260 9780521608268
Risk (Insurance)
Insurance--Decision making.
Consumer behavior.
368 / KUN
Insurance and behavioral economics : Improving decisions in the most misunderstood industry / Insurance & behavioral economics : improving decisions in the most misunderstood industry Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 p. : ill. ; 24 cm
Glossary : p. 289-293. Includes indexes.
Bibliography : p. 295-307.
0521608260 9780521608268
Risk (Insurance)
Insurance--Decision making.
Consumer behavior.
368 / KUN