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Cravens, David W.

Strategic Marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston : McGraw-Hill Irwin,2003 2003. - 726 p. : ill., maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0072466650 (student : alk. paper) - 0071244328 0071151613 (international : alk. paper)

LCCN: 2002016549

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802 / CRA