Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., Global ed. - Harlow : Pearson Education Limited, c.2014. - 716 p. : ill. (col.) ; 28 cm.
"Pearson international edition"--Back cover. Index : p. 683-716. Glossary : p. 673-681. Includes student access code inside : My Marketing Lab.
Includes bibliographical references.
9780273786993 (paperback) : 0273786997 (paperback) :
Marketing.
--Text book
658.8 / KOT
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., Global ed. - Harlow : Pearson Education Limited, c.2014. - 716 p. : ill. (col.) ; 28 cm.
"Pearson international edition"--Back cover. Index : p. 683-716. Glossary : p. 673-681. Includes student access code inside : My Marketing Lab.
Includes bibliographical references.
9780273786993 (paperback) : 0273786997 (paperback) :
Marketing.
--Text book
658.8 / KOT