Media analysis techniques /
Berger, Arthur Asa, 1933-
Media analysis techniques / Arthur Asa Berger. - 5th ed. - California : SAGE, c.2014. - xvii, 238 p. : ill. ; 24 cm.
Includes indexes.
Bibliography : p. 225-228.
9781452261355 (pbk. : alk. paper)
Mass media--Methodology.
Mass media criticism.
--Reading book
302.2301 / BER
Media analysis techniques / Arthur Asa Berger. - 5th ed. - California : SAGE, c.2014. - xvii, 238 p. : ill. ; 24 cm.
Includes indexes.
Bibliography : p. 225-228.
9781452261355 (pbk. : alk. paper)
Mass media--Methodology.
Mass media criticism.
--Reading book
302.2301 / BER