Manager's guide to online marketing /
Weaver, Jason D.
Manager's guide to online marketing / Online marketing Jason D. Weaver. - New York : McGraw-Hill, c.2013. - xiv, 201 p. : ill. ; 23 cm. - Briefcase books .
Index : p. 191-201.
For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
9780071801874 0071801871
Internet marketing.
Internet searching.
Electronic commerce.
Web search engines.
Branding (Marketing)
Marketing.
--Reading book
HF5415.1265 / .W424 2013
658.872 / WEA
Manager's guide to online marketing / Online marketing Jason D. Weaver. - New York : McGraw-Hill, c.2013. - xiv, 201 p. : ill. ; 23 cm. - Briefcase books .
Index : p. 191-201.
For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
9780071801874 0071801871
Internet marketing.
Internet searching.
Electronic commerce.
Web search engines.
Branding (Marketing)
Marketing.
--Reading book
HF5415.1265 / .W424 2013
658.872 / WEA