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Relationship marketing :

Baron, Steve

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - London : Sage Publications Inc., c.2010. - viii, 202 p. : ill. ; 24 cm. - Advanced marketing series .

Index : p. 198-202.

Includes bibliographical references.

ISBN: 9781412931212 (cloth) 9781412931229 (paper)

Subjects--Topical Terms:
Relationship marketing.
Customer relations.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.812 / BAR

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