Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. solomon. - 11th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 604 p. : ill. ; 26 cm.
Index : p. 579-604. Glossary : p. 565-578.
Includes bibliographical references.
1292017414 9781292017419
Consumer behavior
658.8342 / SOL
Consumer behavior : buying, having, and being / Michael R. solomon. - 11th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 604 p. : ill. ; 26 cm.
Index : p. 579-604. Glossary : p. 565-578.
Includes bibliographical references.
1292017414 9781292017419
Consumer behavior
658.8342 / SOL