Advertising & IMC :
Moriarty, Sandra E.
Advertising & IMC : principles & practice / Advertising and IMC : principles and practice Sandra Moriarty, Nancy Mitchellm, William Wells. - 10th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 669 p. : ill. ; 26 cm.
Index : p. 650-669. Glossary : p. 621-638. Includes student access code inside : My Marketing Lab.
Bibliography : p. 639-649.
9781292017396 1292017392
Advertising.
Communication in marketing.
659.1 / MOR
Advertising & IMC : principles & practice / Advertising and IMC : principles and practice Sandra Moriarty, Nancy Mitchellm, William Wells. - 10th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 669 p. : ill. ; 26 cm.
Index : p. 650-669. Glossary : p. 621-638. Includes student access code inside : My Marketing Lab.
Bibliography : p. 639-649.
9781292017396 1292017392
Advertising.
Communication in marketing.
659.1 / MOR