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Political marketing :

Lees-Marshment, Jennifer.

Political marketing : principles and applications / Jennifer Lees-Marshment. - 2nd ed. - Abingdon ; New York : Routledge / Taylor & Francis Group, c.2014. - xiv, 273 p. : charts, tables ; 25 cm.

Index : p. 272-273.

Includes bibliographical references.

ISBN: 9780415632089 (hbk) 9780415632072 (pbk)

Subjects--Topical Terms:
Campaign management.
Political campaigns.
Marketing--Political aspects.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 324.73 / LEE

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