Normal view MARC view ISBD view

Perloff, Richard M.

The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 4th ed. - New York ; Abingdon, England : Routledge / Taylor & Francis, 2010. - xvi, 425 p. : ill. ; 24 cm. - Communication series. Communication theory and methodology subseries .

Index : p. 400-425. Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Bibliography : p. 360-399.

Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.

ISBN: 9780415805674 (hbk) 0415805678 (hbk) 9780415805681 (pbk) 0415805686 (pbk) 9780203870327 (ebk) 0203870328 (ebk)

Subjects--Topical Terms:
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 153.852 / PER