Retail fashion promotion and advertising /
Drake, Mary Frances.
Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald. - New York : Ontario : Macmillan Publishing Company ; Maxwell Macmillan Canada, Inc, c.1992. - xiii, 354 p., [4] p. : ill. (col.) ; 25 cm.
Includes bibliographical references and index.
0023300299 9780023300295
91015163
Advertising--Fashion.
Fashion merchandising.
Sales promotion.
--Reading book
687.0688 / DRA
Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald. - New York : Ontario : Macmillan Publishing Company ; Maxwell Macmillan Canada, Inc, c.1992. - xiii, 354 p., [4] p. : ill. (col.) ; 25 cm.
Includes bibliographical references and index.
0023300299 9780023300295
91015163
Advertising--Fashion.
Fashion merchandising.
Sales promotion.
--Reading book
687.0688 / DRA