International marketing /
International marketing /
Philip R. Cateora ... [et al.]
- 1st Middle East ed.
- New York, United States : McGraw Hill Education, c.2014.
- xxxiii, 638 p. : ill. (col.) ; 28 cm.
Glossary : p. 602-610. Index: p. 613-638.
Bibliography: 611-612.
9780077151690 0077151690
Export marketing
International business enterprises
--Text book
658.848 / INT
Glossary : p. 602-610. Index: p. 613-638.
Bibliography: 611-612.
9780077151690 0077151690
Export marketing
International business enterprises
--Text book
658.848 / INT