Key concepts in marketing /
Blythe, Jim
Key concepts in marketing / Marketing Jim Blythe. - 1st ed., reprinted. - London : SAGE, 2014. - ix, 219 p. : charts, forms, tables ; 22 cm. - SAGE key concepts . - SAGE key concepts .
Index : p. 211-219. Reprint of the 2009 ed.
Includes bibliographical references.
9781847874993 (pbk.) 1847874991 (pbk.)
2008932105
Marketing
--Reading book
658.8 / BLY
Key concepts in marketing / Marketing Jim Blythe. - 1st ed., reprinted. - London : SAGE, 2014. - ix, 219 p. : charts, forms, tables ; 22 cm. - SAGE key concepts . - SAGE key concepts .
Index : p. 211-219. Reprint of the 2009 ed.
Includes bibliographical references.
9781847874993 (pbk.) 1847874991 (pbk.)
2008932105
Marketing
--Reading book
658.8 / BLY