Winning more business in financial services :
Salmon, Michael, 1956-
Winning more business in financial services : how to score big with referrals and networking / Michael Salmon. - New York, United States : McGraw-Hill, c.2012. - xiii, 224 p. : tables ; 24 cm.
Index : p. 219-224.
Setting objectives and preparing your strategy-Building your network of essential partners-Ask for introductions and getting what you want-Doing the proper due diligence to make a great impression on referrals-Speaking with referrals in a way that tilts the scale in your favor-Making centers of influence become better referral sources-Thriving in changing times-Improving your efficiency and effectiveness-Dealing with the what if's ?-Creating a referral network for life.
9780071791847 (alk. paper) 0071791841 (alk. paper)
2012017102
Investment advisors--Marketing.
Financial services industry--Marketing.
Business referrals.
--Reading book
332.10688 / SAL
Winning more business in financial services : how to score big with referrals and networking / Michael Salmon. - New York, United States : McGraw-Hill, c.2012. - xiii, 224 p. : tables ; 24 cm.
Index : p. 219-224.
Setting objectives and preparing your strategy-Building your network of essential partners-Ask for introductions and getting what you want-Doing the proper due diligence to make a great impression on referrals-Speaking with referrals in a way that tilts the scale in your favor-Making centers of influence become better referral sources-Thriving in changing times-Improving your efficiency and effectiveness-Dealing with the what if's ?-Creating a referral network for life.
9780071791847 (alk. paper) 0071791841 (alk. paper)
2012017102
Investment advisors--Marketing.
Financial services industry--Marketing.
Business referrals.
--Reading book
332.10688 / SAL