Don't mess with the logo :
Edge, Jon
Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. - Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009 - xiv, 217 p. : forms, photographs, tables ; 22 cm.
Includes appendixes. Index : p. 211-217.
Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
9780273714200 (pbk. : alk. paper)
2009016489
Branding (Marketing)
Brand name products
Advertising--Brand name products
--Reading book
658.827 / EDG
Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. - Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009 - xiv, 217 p. : forms, photographs, tables ; 22 cm.
Includes appendixes. Index : p. 211-217.
Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
9780273714200 (pbk. : alk. paper)
2009016489
Branding (Marketing)
Brand name products
Advertising--Brand name products
--Reading book
658.827 / EDG