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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 6th ed., Global ed. - Harlow : Pearson Education Limited, c.2014. - 480 p. : ill. (col.) ; 28 cm.

Includes QR codes. Includes indexes. Student acces code.

Bibliography : 451-465.

ISBN: 9780273786986 (pbk.) 0273786989

Subjects--Topical Terms:
Advertising.
Communication in marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 659.1 / CLO

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