Marketing :
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Harlow, United Kingdom : Pearson Education Limited, c.2013. - [Various pagings] : ill. (col.) ; 28 cm. - Always learning .
Includes appendixes. Includes glossary. Includes index. Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.
Includes bibliographical references.
9780273767183 (pbk.) 0273767186 (pbk.)
Marketing--Textbooks
--Text book
658.8 / ARM
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Harlow, United Kingdom : Pearson Education Limited, c.2013. - [Various pagings] : ill. (col.) ; 28 cm. - Always learning .
Includes appendixes. Includes glossary. Includes index. Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.
Includes bibliographical references.
9780273767183 (pbk.) 0273767186 (pbk.)
Marketing--Textbooks
--Text book
658.8 / ARM