Marketing for entrepreneurs and SMEs : a global perspective /
Ruzzier, Maja Konecnik
Marketing for entrepreneurs and SMEs : a global perspective / Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich. - Cheltenham, United Kingdom ; Northampton, United States : Edward Elgar, c.2013 - viii, 250 p. : charts, forms, tables ; 24 cm.
Index : p. 241-250.
Includes bibliographical references.
9781781955963 (hbk.)
Marketing
Entrepreneurship
--Reading book
658.8 / RUZ
Marketing for entrepreneurs and SMEs : a global perspective / Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich. - Cheltenham, United Kingdom ; Northampton, United States : Edward Elgar, c.2013 - viii, 250 p. : charts, forms, tables ; 24 cm.
Index : p. 241-250.
Includes bibliographical references.
9781781955963 (hbk.)
Marketing
Entrepreneurship
--Reading book
658.8 / RUZ