Marketing management and information technology /
Fletcher, Keith, 1948-
Marketing management and information technology / Keith Fletcher. - 1st ed. - New York, United States : Prentice Hall International, 1990 - xii, 364 p. : chart, forms, tables ; 24 cm.
Includes indexes.
Includes bibliographical references.
0135565073 (pbk) 9780135565070
Marketing research
Marketing--Management
--Reading book
658.802 / FLE
Marketing management and information technology / Keith Fletcher. - 1st ed. - New York, United States : Prentice Hall International, 1990 - xii, 364 p. : chart, forms, tables ; 24 cm.
Includes indexes.
Includes bibliographical references.
0135565073 (pbk) 9780135565070
Marketing research
Marketing--Management
--Reading book
658.802 / FLE