Marketing management and information technology /

Fletcher, Keith, 1948-

Marketing management and information technology / Keith Fletcher. - 1st ed. - New York, United States : Prentice Hall International, 1990 - xii, 364 p. : chart, forms, tables ; 24 cm.

Includes indexes.

Includes bibliographical references.

0135565073 (pbk) 9780135565070


Marketing research
Marketing--Management



--Reading book

658.802 / FLE