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The practice of marketing /

Runyon, Kenneth E.

The practice of marketing / Kenneth E. Runyon. - Columbus, United States : Charles E. Merrill Publishing Company : A Bell & Howell Company, c.1982. - xi, 616 p. : ill. ; 26 cm.

Index : p. 593-616. Glossary : p. 583-591. Includes appendix.

ISBN: 0675098866 (corrected)

LCCN: 81084165

Subjects--Topical Terms:
Marketing

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / RUN

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