Marketing :

Marketing : principles and practice / Dennis Adcock ... [et al.] - 2nd ed. - London : Pitman Publishing, 1995 - xii, 420 p. : ill. (col.) ; 25 cm.

Index : p. 407-420. Includes glossary. Includes appendix.

0273607340 (pbk) 9780273607342


Marketing



--Reading book

658.8 / MAR