Marketing :
Marketing : principles and practice /
Dennis Adcock ... [et al.]
- 2nd ed.
- London : Pitman Publishing, 1995
- xii, 420 p. : ill. (col.) ; 25 cm.
Index : p. 407-420. Includes glossary. Includes appendix.
0273607340 (pbk) 9780273607342
Marketing
--Reading book
658.8 / MAR
Index : p. 407-420. Includes glossary. Includes appendix.
0273607340 (pbk) 9780273607342
Marketing
--Reading book
658.8 / MAR