Contemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed., International student ed. - New York, United States : McGraw-Hill Irwin ; c.2013. - xxxix, 722 p. : ill. ; 28 cm.
Includes Indexes. Includes appendix.
Includes bibliographical references.
9780071318389 (pbk.) 0071318380 (pbk.)
Advertising.
--Reading book
659.1 / ARE
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed., International student ed. - New York, United States : McGraw-Hill Irwin ; c.2013. - xxxix, 722 p. : ill. ; 28 cm.
Includes Indexes. Includes appendix.
Includes bibliographical references.
9780071318389 (pbk.) 0071318380 (pbk.)
Advertising.
--Reading book
659.1 / ARE