Neuromarketing :
Renvoise, Patrick
Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoise and Christophe Morin. - Nashville, United States : Thomas Nelson, c.2007 - xii, 244 p. : ill. ; 24 cm.
Bibliography : p. 237-239.
9780785226802 9781595551351 (IE)
2007029695
Neuromarketing
Marketing--Psychological aspects.
Consumers' preferences.
Neuropsychology
--Reading book
658.80019 / REN
Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoise and Christophe Morin. - Nashville, United States : Thomas Nelson, c.2007 - xii, 244 p. : ill. ; 24 cm.
Bibliography : p. 237-239.
9780785226802 9781595551351 (IE)
2007029695
Neuromarketing
Marketing--Psychological aspects.
Consumers' preferences.
Neuropsychology
--Reading book
658.80019 / REN