Marketing research :
Malhotra, Naresh K.,
Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. - Arab world ed. - Harlow, Essex : Pearson Education Limited, c.2013. - 936 p. : ill. ; 28 cm.
Index : p.917-932. Glossary : p. 890-916.
Bibliography : p. 851-888.
While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
9781408272367 (pbk.) 1408272369 (pbk.)
Marketing research.
Marketing research--Methodology.
--Text book
658.83 / MAL
Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. - Arab world ed. - Harlow, Essex : Pearson Education Limited, c.2013. - 936 p. : ill. ; 28 cm.
Index : p.917-932. Glossary : p. 890-916.
Bibliography : p. 851-888.
While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
9781408272367 (pbk.) 1408272369 (pbk.)
Marketing research.
Marketing research--Methodology.
--Text book
658.83 / MAL