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Integrated marketing communications /

Pickton, David.

Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - 761 p. : ill ; 24 cm.

Includes bibliographical references and index.

ISBN: 0273676458 9780273676454

LCCN: 2004047715

Subjects--Topical Terms:
Communication in marketing.

Subjects--Index Terms:

Dewey Class. No.: 658.802 / PIC

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