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Marketing /

Hult, G. Tomas M.

Marketing / Tomas Hult, William M. Pride, O.C. Ferrell. - 16th ed. - Andover : South-Western Cengage Learning, 2012. - 1 v. (various pagings) : col. ill. ; 25 cm.

Previous ed.: 2009. "International edition"-Cover.

Includes bibliographical references and index.

ISBN: 0538480564 (pbk.) 9780538480567 (pbk.)

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms:

Dewey Class. No.: 658.8 / HUL

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