Consumer Behavior : in Fashion /
Solomon, Michael R.
Consumer Behavior : in Fashion / Michael R. Solomon, Nancy J. Rabolt. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - xiv, 580 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131714740 (alk. paper) 9780131714748 (alk. paper)
2008024353
Fashion merchandising.
Clothing and dress--Marketing.
Consumer behavior.
Consumers' preferences.
Consumers--Psychology.
Consumer protection.
687.0688 / SOL
Consumer Behavior : in Fashion / Michael R. Solomon, Nancy J. Rabolt. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - xiv, 580 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131714740 (alk. paper) 9780131714748 (alk. paper)
2008024353
Fashion merchandising.
Clothing and dress--Marketing.
Consumer behavior.
Consumers' preferences.
Consumers--Psychology.
Consumer protection.
687.0688 / SOL