Sports Marketing /
Fetchko, Michael J.,
Sports Marketing / Michael J. Fetchko, ISM USA/Point Park University, Pittsburgh Center for Sports Media and Marketing, Donald P. Roy, Middle Tennessee State University, Kenneth E. Clow, University of Louisiana at Monroe. - First edition. - xxi, 391 pages : color illustrations ; 30 cm
Includes bibliographical references and index.
9780132135467 (alk. paper) 0132135469
Sports--Marketing.
--Reading book
796.0688 / FET
Sports Marketing / Michael J. Fetchko, ISM USA/Point Park University, Pittsburgh Center for Sports Media and Marketing, Donald P. Roy, Middle Tennessee State University, Kenneth E. Clow, University of Louisiana at Monroe. - First edition. - xxi, 391 pages : color illustrations ; 30 cm
Includes bibliographical references and index.
9780132135467 (alk. paper) 0132135469
Sports--Marketing.
--Reading book
796.0688 / FET