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Sports marketing : a strategic perspective /

Shank, Matthew D.,

Sports marketing : a strategic perspective / Matthew D. Shank, Ph.D. dean, School of Business Administration and professor of Marketing, University of Dayton. - Fourth edition. - xxiv, 453 pages : illustrations, portraits ; 26 cm

Includes bibliographical references and index.

ISBN: 0138137455 (International ed. : pbk.) 9780138137458 (International ed. : pbk.)

Subjects--Topical Terms:
Sports--Marketing.--United States

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 796.0698 / SHA

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