Strategic Marketing for Nonprofit Organizations /
Andreasen, Alan R., 1934-
Strategic Marketing for Nonprofit Organizations / Alan R. Andreasen, Philip Kotler. - 7th ed., International ed. - Upper Saddle River, N.J. : London : Pearson Prentice Hall ; Pearson Education, c2008. - xxii, 504 p. : ill. ; 24 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
0132345544 (pbk.) 9780132345545 (pbk.)
Nonprofit organizations--Marketing.
658.8 / AND
Strategic Marketing for Nonprofit Organizations / Alan R. Andreasen, Philip Kotler. - 7th ed., International ed. - Upper Saddle River, N.J. : London : Pearson Prentice Hall ; Pearson Education, c2008. - xxii, 504 p. : ill. ; 24 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
0132345544 (pbk.) 9780132345545 (pbk.)
Nonprofit organizations--Marketing.
658.8 / AND