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Principles of Marketing /

Brassington, Frances.

Principles of Marketing / Frances Brassington, Stephen Pettitt. - 4th ed. - New York : Prentice Hall, 2006. - xxxi, 1264 p. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780273695592 0273695592

LCCN: 2006045653

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms:

Dewey Class. No.: 658.8 / BRA

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