Business-to-Business Marketing :
Vitale, Robert P.
Business-to-Business Marketing : Analysis and Practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. - Boston, [Mass.] ; London : Prentice Hall, c2011. - xxxi, 512 p. : ill. ; 23 cm.
"International edition"--Cover.
Includes bibliographical references and index.
9780132479059 (pbk.) : 0132479052 (pbk.) :
Industrial marketing.
658.804 / VIT
Business-to-Business Marketing : Analysis and Practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. - Boston, [Mass.] ; London : Prentice Hall, c2011. - xxxi, 512 p. : ill. ; 23 cm.
"International edition"--Cover.
Includes bibliographical references and index.
9780132479059 (pbk.) : 0132479052 (pbk.) :
Industrial marketing.
658.804 / VIT