Contemporary Advertising and Integrated Marketing Communications /
Arens, William F.
Contemporary Advertising and Integrated Marketing Communications / William F. Arens. - 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens. - New York : McGraw-Hill Higher Education, c2011. - xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cm.
"International student edition" --cover. Previous ed.: 2009. Formerly CIP.
Includes bibliographical references and index.
0071220607 (pbk.) 9780071220606 (pbk.)
Advertising.
659.1 / ARE
Contemporary Advertising and Integrated Marketing Communications / William F. Arens. - 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens. - New York : McGraw-Hill Higher Education, c2011. - xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cm.
"International student edition" --cover. Previous ed.: 2009. Formerly CIP.
Includes bibliographical references and index.
0071220607 (pbk.) 9780071220606 (pbk.)
Advertising.
659.1 / ARE