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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Keller. - 14 ed. Global Edition - Boston : Pearson Education Limited, c2012. - unpaged : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0273753363 9780273753360

LCCN:

Subjects--Topical Terms:
Marketing--Management.

Subjects--Index Terms:

Dewey Class. No.: 658.8 / KOT

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