Advertising and Promotion : an Integrated Marketing Communications Perspective /
Belch, George E. 1951-
Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. - 9th ed. / with contributions by Jörg Dietzel. - New York : McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cm.
Previous ed.: 2009. "Global edition"-Cover.
Includes bibliographical references and index.
0071314407 9780071314404
Communication in marketing.
Sales promotion.
Advertising.
659.1 / BEL
Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. - 9th ed. / with contributions by Jörg Dietzel. - New York : McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cm.
Previous ed.: 2009. "Global edition"-Cover.
Includes bibliographical references and index.
0071314407 9780071314404
Communication in marketing.
Sales promotion.
Advertising.
659.1 / BEL