Global Marketing Management /
Kotabe, Masaaki.
Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, N.J. : John Wiley & Sons, c2011. - xxiii, 717 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
"International student version." Instructions to access the software in pocket attached to inside of front cover.
Includes bibliographical references and index.
0470505745 (pbk.) : 9780470505748 (pbk.) :
Export marketing--Management.
International business enterprises--Management.
658.84 / KOT
Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. - 5th ed. - Hoboken, N.J. : John Wiley & Sons, c2011. - xxiii, 717 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
"International student version." Instructions to access the software in pocket attached to inside of front cover.
Includes bibliographical references and index.
0470505745 (pbk.) : 9780470505748 (pbk.) :
Export marketing--Management.
International business enterprises--Management.
658.84 / KOT