E-Business and E-Commerce management :
Chaffey, Dave, 1963-
E-Business and E-Commerce management : strategy, implementation and practice / E Business and E Commerce management Dave Chaffey. - 5th ed. - Harlow ; New York : Prentice Hall, 2011. - xxxi, 733 p. : ill. (col.) ; 26 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
0273752014 9780273752011
2011007808
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA
E-Business and E-Commerce management : strategy, implementation and practice / E Business and E Commerce management Dave Chaffey. - 5th ed. - Harlow ; New York : Prentice Hall, 2011. - xxxi, 733 p. : ill. (col.) ; 26 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
0273752014 9780273752011
2011007808
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA