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Marketing Communications /

Pelsmacker, Patrick de, 1957-

Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 4th ed. - New York : Financial Times/Prentice Hall, 2010 2010 - 660 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0273721380 9780273721383

LCCN: 99049461

Subjects--Topical Terms:
Communication in marketing--Europe.
Advertising.

Subjects--Index Terms:

LC Class. No.: HF5415.123 / .P45 2001

Dewey Class. No.: 658.802 / PEL

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