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International Marketing :

Muhlbacher, Hans

International Marketing : A Global Perspective / Hans Muhlbacher, Hemuth Leihs &Lee D. Dahringer - 3rd ed. - Reading, Mass. : Thomson, 2006 2006 - 737 p. : ill. (some col.), maps ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 1844801322 9781844801329

LCCN: 90036665

Subjects--Topical Terms:
Export marketing--Management.

Subjects--Index Terms:

LC Class. No.: HF1416 / .D34 1991

Dewey Class. No.: 658.848 / MUH

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