Developing the Public Relations Campaign :
Bobbitt, William R.
Developing the Public Relations Campaign : A Team-Based Approach / Randy Bobbitt, Ruth Sullivan. - 2nd ed. - Boston : Allyn & Bacon/Pearson, 2009 c2009. - 270 p. : ill.; 22 cm.
new nonfiction2011
Includes bibliographical references and index.
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
0205569900 (alk. paper) 9780205569908 (alk. paper)
2008024615
Public relations.
HM1221 / .B63 2009
659.2 / BOB
Developing the Public Relations Campaign : A Team-Based Approach / Randy Bobbitt, Ruth Sullivan. - 2nd ed. - Boston : Allyn & Bacon/Pearson, 2009 c2009. - 270 p. : ill.; 22 cm.
new nonfiction2011
Includes bibliographical references and index.
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
0205569900 (alk. paper) 9780205569908 (alk. paper)
2008024615
Public relations.
HM1221 / .B63 2009
659.2 / BOB