Normal view MARC view ISBD view

George E. Belch.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. - 7th ed. International ed. - Boston : McGraw-Hill/Irwin , 2007 - xxv, 820 p.: col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .

Distributer: Bacca.

Includes bibliographical references and index.

ISBN: 9780071105897 0071105891

Publisher. No.: www.bl.uk

LCCN: 010032919

Subjects--Personal Names:
Michael Belch.

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEL