Principles of marketing /
Kotler, Philip.
Principles of Marketing / Philip Kotler, Gary Armstrong. - 13th ed., Global ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2010 2010 - 637 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index
0137006691 9780137006694
2004029593
Marketing.
658.8 / KOT
Principles of Marketing / Philip Kotler, Gary Armstrong. - 13th ed., Global ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2010 2010 - 637 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index
0137006691 9780137006694
2004029593
Marketing.
658.8 / KOT