Business Marketing Management :
Hutt, Michael D.
Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. - 9e [ed.]. - Australia : Thomson South-Western, c2007. - xxx, 658 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780324361049 0324361041
2006924824
Industrial marketing--Management--Case studies.
HF5415.13 / .H87 2007
658.804 / HUT
Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. - 9e [ed.]. - Australia : Thomson South-Western, c2007. - xxx, 658 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780324361049 0324361041
2006924824
Industrial marketing--Management--Case studies.
HF5415.13 / .H87 2007
658.804 / HUT