Global Marketing :
Hollensen, Svend.
Global Marketing : A Decision-oriented Approach / Svend Hollensen. - 4th ed. - Harlow, England : Financial Times Prentice Hall, c2007. - xxxviii, 714p. : col. ill.; 24 cm.
Includes bibliographical references and index.
9780273706786 (pbk.)
Export marketing.
Export marketing--Case studies.
658.84 / HOL
Global Marketing : A Decision-oriented Approach / Svend Hollensen. - 4th ed. - Harlow, England : Financial Times Prentice Hall, c2007. - xxxviii, 714p. : col. ill.; 24 cm.
Includes bibliographical references and index.
9780273706786 (pbk.)
Export marketing.
Export marketing--Case studies.
658.84 / HOL