Relationship Marketing :
Harwood, Tracy.
Relationship Marketing : Perspectives, Dimensions and Contexts / Tracy Harwood, Tony Garry and Anne Broderick. - London : McGraw-Hill Education, c2008. - xxii, 242 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780077114220 (pbk.) : 0077114221 (pbk.) :
Relationship marketing.
658.812 / HAR
Relationship Marketing : Perspectives, Dimensions and Contexts / Tracy Harwood, Tony Garry and Anne Broderick. - London : McGraw-Hill Education, c2008. - xxii, 242 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780077114220 (pbk.) : 0077114221 (pbk.) :
Relationship marketing.
658.812 / HAR