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Advertising Management:

Mathur, U. C.

Advertising Management: Text & Cases/ U. C. Mathur - 3rd ed. rev. - New Delhi: New Age, 2008 2008 - 368: ill.; 24 cm.

Includes index

ISBN: 9788122421514

Subjects--Topical Terms:
Advertising --Management

Dewey Class. No.: 659.1 / MAT

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