Foundations of Marketing /
Jobber, David.
Foundations of Marketing / David Jobber and John Fahy. - 3rd ed. - Maidenhead : McGraw-Hill Higher Education, 2009 - xxv, 363 p. : ill. ; 27 cm.
Previous ed.: Maidenhead: McGraw-Hill Educational, 2004.
Includes bibliographical references and index
0077121902 9780077121907
Marketing.
658.8 / JOB
Foundations of Marketing / David Jobber and John Fahy. - 3rd ed. - Maidenhead : McGraw-Hill Higher Education, 2009 - xxv, 363 p. : ill. ; 27 cm.
Previous ed.: Maidenhead: McGraw-Hill Educational, 2004.
Includes bibliographical references and index
0077121902 9780077121907
Marketing.
658.8 / JOB