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Contemporary Issues in Marketing and Consumer Behaviour/

Parsons, Elizabeth

Contemporary Issues in Marketing and Consumer Behaviour/ Elizabeth Parsons & Pauline Maclaran - Oxford: Elsevier,/ Butterworth-Heinemann, 2009 2009 - xi, 219 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9780750687393

Subjects--Topical Terms:
Marketing.
Consumer behavior.

Dewey Class. No.: 658.802 / PAR

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