Marketing Communications :
Fill, Chris.
Marketing Communications : Interactivity, Communities, and Content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/ Financial Times, 2009 2009. - 958 p. : Col. ill.; 26 cm.
Includes bibliographical references and index.
9780273717225 (pbk. : alk. paper)
2008046446
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2009
658.802 / FIL
Marketing Communications : Interactivity, Communities, and Content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/ Financial Times, 2009 2009. - 958 p. : Col. ill.; 26 cm.
Includes bibliographical references and index.
9780273717225 (pbk. : alk. paper)
2008046446
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2009
658.802 / FIL