Advertising Creative :
Altstiel, Tom.
Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. - 2nd ed. - Los Angeles : SAGE, 2010 c2010. - xx, 347 p. : ill. (chiefly col.) ; 28 cm.
Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
9781412974912 (pbk.) 1412974917 (pbk.)
2009015073
Advertising.
HF5823 / .A758 2010
659.1 / ALT
Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. - 2nd ed. - Los Angeles : SAGE, 2010 c2010. - xx, 347 p. : ill. (chiefly col.) ; 28 cm.
Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
9781412974912 (pbk.) 1412974917 (pbk.)
2009015073
Advertising.
HF5823 / .A758 2010
659.1 / ALT